E3 is back, baby. In lieu of an on-site show, this year’s convention is taking place entirely online. But while it’s easy to replace a flashy stage show with a livestream, the ESA also wants to replicate the in-person experience with an online portal—one that seeks to recreate the experience of visiting a booth, dropping a business card, and talking about brand new games. 

Ahead of a public opening this weekend, the media has been granted early access to this site. It is, in short, a shitshow.




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