Live games often have to be careful with what names they let players call themselves—for obvious reasons, lest you end up with names with profanity or slurs snuck in. But also: if you, Amazon, own MMO New World, it is probably not a good idea to let people who sign up call themselves “AmazonOfficial”. Lulu Chiba, who is also the community director for Aggro Crab Games and Eggnut Games, immediately did so—and used it for chaotic good. (Thanks, Kotaku.)

In screenshots shared to her Twitter, you can see Chiba sharing facts about Amazon with the AmazonOfficial name. While other players ask if anyone knows where the blacksmith’s bellows at fisher’s end are, AmazonOfficial globally shares tidbits like: “did you know your alexa is constantly gathering your data and listening to sell your information to other companies? At Amazon, you are the product!” 

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